The process a customer goes through before making a purchase is rarely as simple as a first-time visitor showing up on a website and immediately buying a product or service. Instead, the buying process is a complex journey–one that businesses need to be able to navigate and even lead, with the help of focused content marketing.
Watch this webinar to learn the essential components for effective content marketing.
Topics discussed include:
– The Importance of the Journey
– Creating the Right Content Mix
– B2B Marketing Goals
– 5 Essential Components for Effective Content Marketing