WASHINGTON, D.C. (April 10, 2018 ) — Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, design, and commercial construction industries, announced today the launch of Fusion—its new sponsored editorial platform. Fusion provides Hanley Wood’s brand networks with a new way to engage with audiences through alignment with today’s relevant hot topics.

“Fusion pairs our data-driven content with metric-driven sponsorship opportunities to create best-in-class digital experiences for our audiences and customers,” said Peter Goldstone, CEO of Hanley Wood.  “As we continue to evolve our content platform, we remain focused on providing the industry with trusted, relevant content destinations that address the industry’s greatest challenges and opportunities.”

This new platform challenges the status quo of online engagement with digital content that peaks interest, provides valuable information and gives Hanley Wood brands alignment with exclusive editorial pieces – for both its key audiences and customers.

Hanley Wood’s Fusion platform launches with digital experiences for the builder and architecture ecosystem:

Future Fusion launches will focus on industry hot topics including building efficiency and innovation, skilled labor challenges, and climate demands, all examples of emerging trends in the construction and design industry.

Fusion is a product generated out of Hanley Wood’s M3 Innovation Lab.  The M3 Innovation Lab is a think tank comprised of Hanley Wood’s industry experts from its three business platforms, Metrostudy, Media and Marketing (M3).  Its objective is to bring data and digital solutions and products to market faster across an ever-changing industry landscape.

 

About Hanley Wood’s M3 Innovation Lab

Hanley Wood’s M3 Innovation Lab is a think tank focused on evolving data and digital solutions aimed at solving the construction industry’s greatest challenges. It is comprised of Hanley Wood’s data, digital, content, marketing, sales and technology experts from its three business platforms, Metrostudy, Media and Marketing (M3).  Hanley Wood’s Innovation Lab helps customers reshape their go to market strategies with innovative ideas and products required to meet modern business challenges.

 

About Hanley Wood

Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.