You’re not just a marketer, you’re a brand publisher. That means you need to develop a content strategy that enables you to create messaging that will truly resonate with your customers and prospects.

To get the right message to the right person at the right time, your content marketing strategy needs to reflect a publisher’s mindset.

This playbook will teach you:

– Why it is important to think like a publisher
– How to learn from your customers
– Balance along the customer journey
– Purposeful positioning
– Intelligence gathering & the importance of the data-driven approach

Download this playbook to learn the 5 essentials to implement when coming up with your content strategy.