At every stage of the buyer’s journey, marketers have numerous opportunities to engage customers and prospects with various messaging  that should be delivered in many forms, from articles and blogs to videos, podcasts, whitepapers, infographics, fact sheets, brochures, immersive experiences, and more.

But among all the various marketing tactics a brand can employ not only to reach customers with brand messaging, but to actively engage in a meaningful dialog with them, nothing is more potent than an in-person educational corporate event.

Download this playbook to learn WHY nothing brings buyers and sellers closer together than in-person educational events. Hint: the answer revolves around human interaction and trustworthiness.