[Mobile Marketing Playboook] Going Mobile: Why Your Marketing Mix Must Include a Smartphone Strategy
It’s no secret that mobile technology continues to shape the way we live and work. Today, about 95% of Americans own a cell phone of some sort, with 77% owning a smartphone.* So how does mobile tech play in the residential, design, and commercial construction industry? According to construction industry content consumption research conducted by Hanley Wood, smartphones are the devices being used most often by professionals at their jobs.
The takeaway is this: if you’re not engaging your prospects and customers on their smartphones, you’re behind the curve and missing out on opportunities that your mobile-minded competitors will surely capitalize on.
Download this playbook to learn about:
- Envisioning your mobile strategy
- Responsive Design
- Knowing your customers’ preferences
- Surfacing the right asset types
- Personalization opportunities
- And more
Make sure your brand reputation is not being perceived as stale and you are reaching new purchasing decision makers in the communications channels where they work each day.